Pharrell Williams

I like Pharrell’s vision of the world. Many Others struggle with their identities, some are bullied, some even choose to end their lives. But the Others of Pharrell’s world take their individuality and defy stereotypes with swagger. In his reality, the Other is out there making waves, trailblazing, changing everything. The Other is a visionary. I love the brazen confidence of his mission statement. Check it out. Try it on.

i am OTHER
By Pharrell Williams

I serve and represent the OTHERS because I am one myself.

OTHERS defy expectations and stereotypes. We are curious, ambitious, energetic and have every intention of squeezing the most out of life. Above all, we are individuals.

OTHERS don’t fit into categories. We are not jocks. Or skaters. Or musicians. Or students. Or technologists. Or audiophiles. We want to be all of the above and then some.

OTHERS are a diverse group of optimistic, bright minds connected by technology and a desire to make our mark, who together can advance culture and even humanity.

OTHERS are not defined by demographics or geography. We have shared ideals, dreams and a vision for a new reality.

OTHERS believe individuality is the new wealth. Experiences are the new assets to acquire. Whoever is the most individual wins.

i am OTHER celebrates people who push society forward. The thinkers. The innovators. The outcasts. History has proven that it’s the rule breakers who have the power to change the world.

Be OTHER.

[Borrowed from Pharrell’s website, i am OTHER]

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